HOMETOWN: New Minas, Nova Scotia
GREATEST LOVE: Eureka moments
GREATEST HATE: Hypocrisy
MUST SEE: Children of Men
MUST HEAR: Bona Drag, Morrissey
MUST TASTE: Braised Short Rib
MUST READ: Blood Meridian, Cormac McCarthy
DO YOU FEEL YOUR WORK HAS A SIGNATURE STYLE?
If you consider strategically-sound work a style, then yes. Many designers make the mistake of trying to develop a visual style to sell themselves. To be a truly effective designer, you must be able to identify the problem and answer it with a well-considered strategic solution. Within that solution lies a world of cultural language that will inform work born out of the most compelling and powerful style of all: the truth.